Gartner Research

How to Create a Business Case for Data Quality Improvement

Published: 23 April 2018

ID: G00347272

Analyst(s): Ted Friedman , Saul Judah


Data and analytics leaders and chief data officers need to create a business case for data quality improvements that connects directly with better business outcomes. Early and ongoing business engagement with a clear call to action will help gain the confidence and participation of business leaders.

Table Of Contents
  • Key Challenges



  • Understand the Business Priorities and Find the Right Place to Start
  • Select Business Performance Metrics to Support the Right Business Outcomes
  • Profile the Current State of Data Quality and Its Business Implications
  • Describe the Target State to Achieve Business Improvements and the Implied Options
  • Estimate the Financials for the Business Case

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