Gartner Research

L2 Digital Performance Insight: Activewear — U.S. vs. U.K.

Published: 26 July 2016

ID: G00360631

Analyst(s): L2 Activewear Team


Activewear brands need to leverage digital scale to provide a consistent brand image. They also need to provide relevant local experience to compete in growing U.K. and U.S. markets. Index brands differ in localization with discrepancies emerging in email, search and omnichannel performance.

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