Gartner Research

L2 Digital Performance Insight: China CPG — E-Commerce

Published: 13 September 2017

ID: G00360988

Analyst(s): L2 APAC Team


While China's fast-moving consumer goods market saw spending growth slow to 2.9% recently, its e-commerce sales surged by 54% over the same period. Brands that adopt successful strategies for e-tailers, online supermarket platforms, omnichannel retail and cross-border sales will be ahead of the game.

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