Gartner Research

L2 Digital Performance Insight: Consumer Electronics — Social Video

Published: 28 April 2016

ID: G00360985

Analyst(s): L2 Consumer Electronics Team

Summary

Video has become consumers' medium of choice and an essential tool for brands to reach and engage them, especially when delivered via social platforms that are rich in opportunities for engagement. But as a group, consumer electronics brands have been slow to adapt strategies to maximize engagement.

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