Gartner Research

L2 Digital Performance Insight: Influencers — To #Ad or Not to #Ad

Published: 01 November 2017

ID: G00361172

Analyst(s): L2 Intelligence Team


Influencers are essential channels for brands to boost reach and engagement on social media. But discerning which posts are paid can be hard. To determine the impact of the hashtags used to identify ads and uncover best practices, L2 analyzed more than 8,000 posts from 19 influencer Instagram accounts.

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