Gartner Research

L2 Digital Performance Insight: Data and Targeting — Beauty Loyalty

Published: 03 November 2016

ID: G00360991

Analyst(s): L2 Beauty Team

Summary

Loyalty programs can be invaluable for driving consumer engagement, allowing brands to capture data, personalize on-site experiences and effectively segment consumers. But they can be challenging to execute. It is critical for beauty brands to determine how such efforts enhance the customer experience.

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