Gartner Research

When, and When Not, to Pay the Salesforce Price Premium

Published: 24 April 2018

ID: G00352739

Analyst(s): Adnan Zijadic , Theodore Travis


Salesforce has the highest average subscription price for its core CRM applications. Gartner customer evaluations indicate Salesforce can be as much as twice the subscription price of its competition. We explore, for application leaders supporting CRM, when and when not to pay the price premium.

Table Of Contents
  • Key Impacts


Impacts and Recommendations

  • Salesforce's Brand Equity Provides a Level of Trust for Application Leaders Supporting CRM, but It Does Not Guarantee CRM Objectives Will Be Successfully Met
  • Salesforce's Track Record of Innovation Delivers Good Value for Application Leaders Supporting CRM Who Are Trying to Stay in Front of the Technology Curve
  • Salesforce's Proprietary Platform Scales Well for Simple to Complex Applications, Primarily Within B2B, but With a Certain Amount of Noncomplex B2C, Thus Improving Application Agility for Application Leaders Supporting CRM to Meet Changing Business Requirements
  • Salesforce's Ecosystems, Especially Those Built on the Salesforce Platform, Enable Application Leaders Supporting CRM to Efficiently Fill CRM "White Space" in the Salesforce Application Footprint
  • Salesforce's Deep Body of Product Documentation and Level of Customer Support Provides Certainty and a Level of Comfort for Application Management Initiatives

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