Gartner Research

L2 Digital Performance Insight: Home Care — E-Tailer Landscape

Published: 28 April 2017

ID: G00361154

Analyst(s): L2 Consumer Packaged Goods Team

Summary

Private label and niche brands are crowding search results on key online retailers, chipping away at the visibility of established players. To defend their digital share of shelf, index brands must capitalize on the full suite of merchandising opportunities available on retailer platforms.

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