Gartner Research

L2 Digital Performance Insight: Consumer Electronics — CES Winners and Losers

Published: 23 January 2017

ID: G00360983

Analyst(s): L2 Consumer Electronics Team

Summary

Select consumer electronic brands still benefit from the annual trek to the Consumer Electronics Show. There they capitalize on increased search traffic, elevated engagement rates across social media platforms and wide-reaching earned media mentions. CES retains its relevance for an industry subset.

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client