Gartner Research

L2 Digital Performance Insight: China E-Tailers — Beyond the Big Two

Published: 17 January 2018

ID: G00361354

Analyst(s): L2 APAC Team


Alibaba and may dominate China’s B2C e-commerce, but they are not the only Chinese e-tailers generating significant brand sales. A wave of disruptors is attracting major official partners across sectors by targeting niche audiences, leading in cross-border sales and innovating on mobile.

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