Gartner Research

Survey Analysis: Where to Target Your Data and Analytics Investments to Improve Business Value

Published: 25 April 2018

ID: G00329154

Analyst(s): Andrew White , Cindi Howson


Data and analytics leaders struggle to show how data and analytics program investments drive business value. Gartner's Business Value of Data and Analytics Survey reveals that improvements in measurable outcomes help data and analytics leaders build strong business cases.

Table Of Contents

Survey Objective

Data Insights

  • Organizations Are Improving Their Leverage of Data and Analytics
  • Which Data and Analytics Investments Drive Which Business Outcomes?
    • Findings
    • Findings
  • What Inhibits Measuring and Reporting Business Value From Data and Analytics Investments?
  • Methodology

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