Gartner Research

L2 Digital IQ Index: China Beauty 2017

Published: 25 January 2017

ID: G00361532

Analyst(s): L2 APAC Team


China will become the world's largest beauty market by 2020. DTC strategies have not fared well, and premium Western beauty brands are surrendering to the power of e-tailers in the market. The Digital IQ Index: Beauty China benchmarks 98 beauty brands across fragrance, skincare and color cosmetics.

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