Gartner Research

Critical Capabilities for Content Marketing Platforms

Published: 23 April 2018

ID: G00347270

Analyst(s): Stephen R. Wellman, Kirsten Newbold-Knipp, Christopher Ross


As brands demand greater content marketing scale, relevance and ROI, marketing leaders must balance operational efficiency with performance. Use this research to evaluate your organization's content marketing needs and identify solutions aligned to business goals.

Table Of Contents

What You Need to Know


  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Contently
    • Kapost
    • NewsCred
    • Percolate
    • ScribbleLive
    • Skyword
    • Spredfast
    • Sprinklr
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Ideation Insight
    • Editorial Planning
    • Creative Workflow
    • Content Metadata Management
    • Publishing
    • Content Performance Analytics
    • Integrations
    • Content Storage/DAM
    • Content Curation
    • Content Sourcing
    • Multibrand/Multigeo Support
  • Use Cases
    • Brand Publishing and Traffic Generation
    • B2B Demand Generation
    • Complex, Distributed Content Marketing

Inclusion Criteria

  • Revenue and New Customers
  • Required Capabilities
  • Optional Capabilities
  • Critical Capabilities Rating

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