Gartner Research

L2 Digital Performance Insight: China — Online Video

Published: 13 November 2017

ID: G00360980

Analyst(s): L2 APAC Team

Summary

As China’s online video market evolves, brands are investing in livestreams and short video content on platforms like Tmall and Miaopai while deprioritizing Youku. Brands use a combination of multiplatform promotions, celebrity content and direct links to purchase to find success.

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