Gartner Research

L2 Digital Performance Insight: China — Alibaba

Published: 19 June 2017

ID: G00360938

Analyst(s): L2 APAC Team

Summary

Elevating its online marketplaces with innovative features, Alibaba blurs the line between e-commerce and digital media in China. Engaging digital promotions, data-driven customer relations and a range of omnichannel capabilities render the world's largest e-commerce company attractive.

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