Gartner Research

L2 Digital Performance Insight: Grocery — Search Discovery

Published: 29 August 2017

ID: G00361153

Analyst(s): L2 Grocery Team

Summary

While the majority of consumers still prefer to do their grocery shopping in stores, behavior is slowly shifting. Online pure plays continue to leapfrog legacy grocers in search visibility. Traditional players must deploy budget in targeted regional markets before the digital environment is overrun.

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