Gartner Research

L2 Digital Performance Insight: Hotels — Mobile Innovation

Published: 21 August 2017

ID: G00361157

Analyst(s): L2 Hospitality Team

Summary

While over 90% of hotel brands support a mobile app, few achieve a download rank sufficient to secure enhanced visibility. The majority of brands surveyed fail to deploy incremental updates or engage in App Store optimization, missing an opportunity to boost the impact of their investment.

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