Gartner Research

Market Guide for Social Analytics for Marketing Leaders

Published: 26 April 2018

ID: G00328688

Analyst(s): Elizabeth Shaw , Jay Wilson , Jenny Sussin


The saturated social analytics market creates challenges in choosing the right tool and vendor. Marketing leaders can use this research to evaluate vendors and gain the critical tools to monitor brand conversations, deliver insights and provide concrete metrics to prove social marketing's value.

Table Of Contents

Market Definition

  • Market Description

Market Direction

Market Analysis

Representative Vendors

  • Use Cases
  • Customer Geographies
  • Vertical Expertise
  • Command Center Offering
  • Pricing
  • Brandwatch
  • Crimson Hexagon
  • Digimind
  • Ground Signal
  • Linkfluence
  • NetBase
  • NUVI
  • Shareablee
  • Synthesio
  • Talkwalker
  • Unmetric

Market Recommendations

Gartner Recommended Reading

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