Gartner Research

Market Trends: Leverage 24-Hour Digital Scenarios to Drive Smartphone Sales in China

Published: 26 April 2018

ID: G00352239

Analyst(s): Angie Wang

Summary

Smartphone shipments in China are reaching saturation. Technology product marketing leaders at device and ecosystem vendors should leverage trends in 5G technology, user behavior, upgrade intent and unified retail across 24-hour digital scenarios to stimulate sales.

Table Of Contents

Introduction

Market Trend

  • The Consumer Market Is Experiencing Overall Shipment Slowdowns
  • Technology Trend
    • 5G Will Create Opportunities in Live Streaming and Premium Content Once It Takes Off in 2020
  • Buyer Trend
    • Unique Mobile Usage Preferences During a 24-Hour Scenario
  • Market Structure Trend
    • Future Market Growth to Be Driven by Upgrades
  • Regional Trend
    • Unified Retail Model Is Being Pursued Aggressively as a Key GTM Strategy in China With Optimized Customer Experience and Increased Revenue

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