Gartner Research

Vendor Rating: Salesforce

Published: 27 April 2018

ID: G00349576

Analyst(s): Jim Robinson , Adnan Zijadic , Elizabeth Golluscio , Penny Gillespie , Michael Maoz , Adam Sarner , Julian Poulter , Adam Woodyer , Rita Sallam , Jo Liversidge , Ed Thompson , Theodore Travis , Yefim Natis , Kimberly Harris-Ferrante , Benoit Lheureux , Nadine LeBlanc


Salesforce's core sales, customer service and marketing application products coupled with its platform and expansion into AI and commerce pushed its revenue beyond $10 billion in 2018. We rate Salesforce in its entirety to help CIOs and application leaders gauge its relevance to their organizations.

Table Of Contents

Overall Rating

  • Overall Rating: Strong

Detailed Rating

  • Product/Service: Strong
  • Support/Account Management: Positive
  • Pricing Structure: Variable
  • Technology/Methodology: Positive
  • Strategy: Strong
  • Corporate Viability: Strong
    • Financial: Positive

Additional Analyst Insights

  • 1. Product Strategy and Functionality Distinctions
    • Analytics
    • Internet of Things
    • Salesforce for Small Businesses and Midsize Enterprises
    • Industry Approaches
    • Field Service Lightning
    • Marketing (B2C vs. B2B)
  • 2. Platform Nuances
    • Salesforce Lightning Platform
    • Org Strategy
  • 3. Innovative Approaches
    • AppExchange
    • Ignite

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