Gartner Research

L2 Digital Performance Insight: Mobile — Payments 2016

Published: 24 October 2016

ID: G00361606

Analyst(s): L2 Intelligence Team

Summary

Just as online commerce caused shifts in traditional retail, mobile does the same to desktop commerce. Despite robust growth trajectory, conversion rates on mobile devices continue to lag desktop's due to clunky user experiences around the in-browser shopping process, especially mobile payments.

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