Gartner Research

Strengthen Five Key Pillars of Product Management to Scale for Digital Business Success

Published: 25 April 2018

ID: G00351632

Analyst(s): Mike Gilpin , Deacon D.K Wan , Eric Trenk , Lars Van Dam


Product management organizations need to combine business, technology and customer experience expertise for maximum business impact. Application leaders should strengthen five product management pillars to capitalize on digital business investments.

Table Of Contents
  • Key Challenges



  • Assess Your Product Management Capabilities Against the Five Pillars
    • Pillar 1: Instinct Focused
    • Pillar 2: Requirements Focused
    • Pillar 3: Customer Experience Focused
    • Pillar 4: Market Focused
    • Pillar 5: Strategy Focused
  • Define Actions to Fill the Gaps Identified in the Five Pillars Assessment
  • Continuously Seek Opportunities to Optimize the Five Pillars
  • Develop and Scale Product Management Pillars Regardless of Business Size

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