Gartner Research

L2 Digital Performance Insight: China — KOLs

Published: 25 April 2017

ID: G00361359

Analyst(s): L2 APAC Team

Summary

China's key opinion leaders can help brands amplify their reach and drive sales — for a price. With a multitude of genuine and self-proclaimed internet celebrities charging premium rates for endorsements, brands must be careful to partner with the right influencers to maximize ROI.

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