Gartner Research

L2 Digital Performance Insight: Retail — Omnichannel Innovations

Published: 08 February 2016

ID: G00361395

Analyst(s): L2 Intelligence Team

Summary

While pure play brands seek to exemplify best-in-class digital innovation, they are still working to unlock sustainable business models. Brick-and-mortar retailers can capitalize by viewing their physical footprint as a potential strength rather than a weakness in the tug-of-war for shopper dollars.

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