Gartner Research

Insight Activation Infrastructure (Theta Corporation*)

Published: 24 April 2018

ID: G00700516

Analyst(s): Market Insights and Analytics Research Team


The head of market insights developed an Insights as Assets program that uses a collaborative workshop, valuations for insights and information on the economic value of activation to elevate insight criteria, track insights and increase activation and quality.

Table Of Contents


Solution Highlights



Insight Redefinition

Insight Pipeline Management

Portal Design

Valuation and Activation Workshops

Hall of Fame



About This Research

Presentation Deck

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.