Gartner Research

Mobile Consumer Behavior Is Disrupting Marketing, Learn How to Take Advantage

Published: 26 April 2018

ID: G00346143

Analyst(s): Kirsten Newbold-Knipp , Mike McGuire

Summary

Use of mobile devices is constantly evolving, presenting marketing leaders focused on mobile with opportunities to engage if they can address mobile's unique challenges. Review five common patterns, and identify which ones you can adopt to improve your mobile marketing success.

Table Of Contents

Analysis

  • Passenger Transit Usage
    • Marketing Impacts
    • Mobile Marketing Opportunities
    • Mobile Marketing Risks
    • Enabling Capabilities
    • Advice to Marketers
  • Mobile Device Usage While Driving
    • Marketing Impacts
    • Mobile Marketing Opportunities
    • Mobile Marketing Risks
    • Enabling Capabilities
    • Advice to Marketers
  • Enriched Shopping
    • Marketing Impacts
    • Mobile Marketing Opportunities
    • Mobile Marketing Risks
    • Enabling Capabilities
    • Advice to Marketers
  • Collaborative Shopping
    • Marketing Impacts
    • Mobile Marketing Opportunities
    • Mobile Marketing Risks
    • Enabling Capabilities
    • Advice to Marketers
  • Second Screening
    • Marketing Impact
    • Mobile Marketing Opportunities
    • Mobile Marketing Risks
    • Enabling Capabilities
    • Advice to Marketers

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