Gartner Research

L2 Video: Beauty U.K. 2017 — E-Commerce

Published: 21 May 2017

ID: G00361832

Analyst(s): L2 Beauty Team


Social media and cross-border e-commerce facilitate globalizing product trends. Influential vloggers on YouTube and Instagram break down market borders and help brands achieve scale. L2's report Digital IQ Index: Beauty U.K. benchmarks the digital performance of 84 brands operating in the U.K.

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