Gartner Research

L2 Video: Flash of Genius — Mobile Personalization

Published: 31 October 2016

ID: G00361847

Analyst(s): L2 Intelligence Team

Summary

Mobile now surpasses desktop for time spent on digital devices. Consumers expect a more personalized mobile site and app experience. For brands with a mobile app, personalization is a no-brainer. Personalized features and innovative personalization can help brand apps break through the clutter.

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