Gartner Research

L2 Video: Indie Index — ColourPop

Published: 30 January 2017

ID: G00362279

Analyst(s): L2 Beauty Team


ColourPop took advantage of the frenzy around Kylie Jenner's Lip Kit to market itself as a competitor, racking up editorial mentions and quickly becoming the most suggested "dupe" for the sold-out lip kit. After the craze, the brand continued its positioning as a "fast beauty" brand.

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