Gartner Research

L2 Video: Indie Index — Makeup Geek

Published: 30 March 2017

ID: G00362276

Analyst(s): L2 Beauty Team


As the influencer space becomes more crowded, how can brands with low budgets compete? L2 VP of beauty, Claude de Jocas, spotlights Makeup Geek as an indie brand that successfully leverages micro and nano influencers in addition to bigger names in the beauty vlogger space.

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