Gartner Research

L2 Digital IQ Index: Home Care 2016

Published: 26 May 2016

ID: G00361601

Analyst(s): L2 Consumer Packaged Goods Team


CPG e-commerce sales in the U.S. grew 42% in 2015. With online purchase of household supplies becoming the norm, opportunity awaits enterprise leaders. L2's Digital IQ Index: Home Care benchmarks the digital competence of 80 U.S. brands across eight categories, including 16 pet care brands.

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