Gartner Research

L2 Digital Performance Insight: Super Bowl 2016 — Digital Lessons

Published: 16 February 2016

ID: G00361486

Analyst(s): L2 Intelligence Team


Super Bowl 50 drew 111.9 million viewers and reinforced its cachet as a brand-builder, but the echo effect of ads on social media saw year-over-year decline. As social platforms mimic traditional media outlets, brands can no longer rely on viral strategies that proved successful earlier.

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