Gartner Research

L2 Intelligence: Content and Commerce 2017

Published: 09 May 2017

ID: G00361505

Analyst(s): L2 Intelligence Team

Summary

Brands have begun to refocus their digital strategies, prioritizing quality content over quantity and integrating content features directly into the purchase path. L2’s Intelligence Report: Content & Commerce 2017 evaluates the strategies and performance of 100 consumer brands across eight verticals.

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