Gartner Research

Integrated Customer Voice in Front-End Innovation

Published: 02 January 2017

ID: G00362212

Analyst(s): Quality Research Team


In this research, we answer the question "What steps can Quality take to integrate VOC into the innovation process?" Use VOC (Voice of the Customer) early in product planning. Ensure customer focus. Use customer-focused quality metrics.

Table Of Contents

More Detail

Use VOC Early

Ensure Customer Focus

Use Customer-Focused Quality Metrics

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