Gartner Research

L2 Digital IQ Index: Activewear 2016

Published: 30 March 2016

ID: G00361545

Analyst(s): L2 Activewear Team

Summary

"Athleisure" thwarts the growth prospects of brands focused on activewear versus apparel. Despite the momentum of select brands actively integrating vertical retail channels, the wider sector lags in digital basics, including in-store inventory visibility and mobile offerings that push to purchase.

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