Gartner Research

L2 Video: FMCG France Digital Marketing — Social Media

Published: 01 August 2017

ID: G00361867

Analyst(s): L2 Consumer Packaged Goods Team


The French market for fast-moving consumer goods is shifting. Amazon France and Cdiscount have won a disproportionate share of FMCG e-commerce, generating 12 times the traffic of Carrefour and Auchan combined. Brands must carefully consider e-tailer partners and scale up their digital performance.

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