Gartner Research

L2 Video: APAC Insights — WeChat

Published: 30 May 2017

ID: G00362308

Analyst(s): L2 APAC Team

Summary

With 889 million monthly active users, WeChat is one of China's most important apps. But despite its large user base, engagement has started to plateau. In this video, L2 director of APAC client strategy Jo Lu discusses ways in which brands have been leveraging these capabilities in innovative ways.

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