Gartner Research

L2 Video: Madison Reed — The Warby Parker of Hair

Published: 02 May 2017

ID: G00362277

Analyst(s): L2 Beauty Team


In this video, L2 VP of beauty, Claude de Jocas, discusses the hair color startup often called the Warby Parker of hair. Madison Reed sells subscription hair kits and generates 90% of sales from its website but capitalizes on retailer visibility by distributing kits on Ulta, QVC and Sephora.

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.