Gartner Research

L2 Video: Home Care 2017 — Digital Marketing

Published: 28 February 2017

ID: G00361917

Analyst(s): L2 Consumer Packaged Goods Team


L2's director of CPG research, Ben Zeidler, discusses how home care brands maximize their digital impressions. Procter & Gamble and Colgate-Palmolive lead in garnering quality impressions at a low CPM. But Indie brands now surpass bigger, more established counterparts in social impressions.

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.