Gartner Research

L2 Video: 2-Minute Case Study — Stella McCartney

Published: 12 January 2018

ID: G00361941

Analyst(s): L2 Fashion Team


Maureen Mullen, L2's chief strategy officer and co-founder, discusses the recent emergence of such resellers as the RealReal, Poshmark and Tradesy and focuses on how online search volume grew by 181% against a mere 4% for the brands they represent.

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