Gartner Research

L2 Video: Personal Care Digital Marketing

Published: 30 May 2017

ID: G00362309

Analyst(s): L2 Consumer Packaged Goods Team

Summary

Digital advertising spend by brands in L2's Digital IQ Index: Personal Care grew by 52% between 2016 and 2017, with the sharpest increase in video. This video explores the trend and discusses other digital marketing strategies employed by successful personal care brands.

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