Gartner Research

L2 Digital IQ Index: U.K. — Beauty 2016

Published: 21 April 2016

ID: G00362379

Analyst(s): L2 Beauty Team

Summary

Independent brands are effectively competing digitally with established players and investing in disruptive e-commerce and omnichannel experiences. The 2016 Digital IQ Index: Beauty U.K. benchmarks 81 U.K. beauty brands across the color cosmetics, fragrance, nail and skincare categories.

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