Gartner Research

L2 Video: Disruptors — Dollar Shave Club

Published: 01 May 2018

ID: G00361956

Analyst(s): L2 Consumer Packaged Goods Team


Lauren Kaufman Witten, SVP of retail at L2, and Maureen Mullen, L2's chief strategy officer and co-founder, discuss disruptors, specifically Gillette versus Dollar Shave Club, focusing especially on Unilever's $1 billion acquisition of Dollar Shave Club.

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