Gartner Research

L2 Digital IQ Index: Beer Mexico 2016

Published: 07 June 2016

ID: G00360614

Analyst(s): L2 Food & Beverage Team

Summary

Mexico is the world's largest beer exporter. Select brands are investing in mobile e-commerce and innovative social media campaigns. The first annual Digital IQ Index: Beer Mexico report benchmarks the digital performance of 29 brands with a local market presence.

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