Gartner Research

L2 Digital Performance Insight: Watches and Jewelry — Search Insights

Published: 14 April 2016

ID: G00361495

Analyst(s): L2 Watches & Jewelry Team

Summary

Luxury brands — especially watches and jewelry — were once virtually invisible on Google search results on a wide array of unbranded keywords. However, new analysis reveals a wide spectrum of SEO and SEM strategies in play among watch and jewelry brands.

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