Gartner Research

L2 Video: Watches and Jewelry — E-Commerce

Published: 29 March 2017

ID: G00362339

Analyst(s): L2 Watches & Jewelry Team

Summary

L2's managing director, Europe, Simon Birkenhead, discusses e-commerce investments of watches and jewelry brands in the U.S. and Europe. While brand site investment stalled, brands invested heavily in pre-purchase and assisted selling features such as product search, quick view and cross-selling.

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