Gartner Research

L2 Digital IQ Index: Personal Care 2017

Published: 17 May 2017

ID: G00362880

Analyst(s): L2 Consumer Packaged Goods Team


CPG firms shed $20 billion in market share and e-tailer shelves are flooded with products from trending brands and private labels. As competition intensifies, brands must provide a clear path to purchase through strong e-tailer handoffs and robust e-commerce features to fortify their online presence.

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