Gartner Research

Ignition Guide to Conducting Employee Focus Groups for Human Resources

Published: 27 June 2016

ID: G00362897

Analyst(s): Infrastructure and Operations Research Team


This guide includes documents that will help you with planning and conducting employee focus groups on key business issues at your organization.

Table Of Contents



Step 1 of 7: Plan the Employee Focus Group Process

Project Objectives

Roles and Responsibilities

Before You Start

Common Pitfalls and Keys to Success

Step 2 of 7: Scope Potential Focus Group Topic


How to Set Up for Success

Step 3 of 7: Write Focus Group Questions


How to Set Up for Success

Step 4 of 7: Recruit Focus Group Participants


How to Set Up for Success

Step 5 of 7: Manage Focus Group Discussions


How to Set Up for Success

Step 6 of 7: Summarize Learnings


How to Set Up for Success

Step 7 of 7: Review Focus Group Performance

Review Your Performance

Keys to Continued Success

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