Gartner Research

L2 Digital Performance Insight: Mobile — Payments 2017

Published: 01 May 2018

ID: G00362593

Analyst(s): L2 Intelligence Team

Summary

Brands have yet to master the mobile commerce experience. Shoppers still have to navigate through multiple checkout pages and manually enter information, and beyond PayPal there are few expedited payment options. As brands seek to improve, they will have to engineer the mobile checkout experience.

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