Gartner Research

Tech Go-to-Market: 4 Steps for Product Managers to Derive and Apply Effective Competitive Intelligence

Published: 01 May 2018

ID: G00354937

Analyst(s): Lars Van Dam , John Santoro


In mature markets, successful products grow by taking market share from competitors. Technology product management leaders can improve product development, marketing and sales effectiveness by investing in thorough identification and analysis of competitors.

Table Of Contents



  • Step 1: Identify Your Competitors
  • Step 2: Challenge (and Possibly Debunk) Competitors' Claims
  • Step 3: Strengthen Your Product
  • Step 4: Drive Competitive Action Throughout Your Team
  • Conclusion

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